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ALisA virtual assistant

Before there was Alexa, there was ALisA. Well, both were in stealth development simultaneously.

In many ways this project is similar to Alexa, but it was also very different and had a roadmap for HUI (Humanized User Interface) features that are not yet available in any voice activated AI assistant. ALisA was conceived as a subscription SaaS application. She was designed to run on home based machines such as a laptop, desktop, or dedicated device. She had a very user-centric commitment in that usage and data would always be strictly private and never monetized.

AlisA can be considered my baby since my role was that of Product Manager, creating the roadmap and most of the elements to support it, including market analysis, business modeling, concept development, feature ranking, technology research, app functionality design, voice interface design, and dialog design. In the process I constructed a proprietary algorithmic fault management logic that enabled ALisA to know (self awareness?) at what point she was lacking knowledge (data) and how to deal with it. (Thus the blurred responses in the dialog diagram.)

The scale of such a project is massive, particularly where AI meets multi-interaction modes, so with the advent of competitive products from major technology companies (a similarly named one in particular), a decision to halt development was made. Still, those competitors have (so far) fallen short of ALisA’s roadmap and absolutely do not have the very crucial intelligent fault management system.


  • Client


  • Platform

    SaaS app

  • My contributions

    UX design, information architecture, wireframing, personas, project management, business strategy

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