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Ken Lonyai

increasing your profit by elevating customer experience

retail | m/e-commerce | mobile | internet | enterprise | start-up

I consult to brands, retailers, and m/e-commerce merchants by developing compelling UX/CX at all customer touchpoints—even hidden ones, to solve UX/CX shortcomings and make competing with Amazon achievable.

More than that, I level-up user experiences and grow customer lifetime value for clients who are committed to embracing UX/CX as a clear path to higher profitability, increasing brand relevancy to customers, and aligning business objectives and customer desires.

My methods encompass blending core UX techniques, strategic guidance/leadership, technology development and integration, and multidisciplinary team management, to direct projects and initiatives capably and cost-effectively.

One part CXO, one part strategist, one part tech innovator, 100% undaunted by difficult challenges.

There is no UX that I can’t improve.

Tech Innovation

intelligent/virtual assistants | chatbots Humanized User Interfaces™ | sensory technologies | physical/digital installations

UX Design

needs assessment | user research | personas journey maps | wireframes | service design testing | iterative improvement

Product Development

 strategy | ideation | analysis | design  hardware | software | IoT
B2B | B2C | B2B2C

  • Each time the MTA tasked him (Ken) to design a technology that hasn't been created before; he enthusiastically accepted the challenge without hesitation and always delivered on his promises. ...His focus on user experience is clearly evident in every aspect of deliverables he was responsible for, always expressing concern for simplicity, ease of use, and intuitive interfaces...

    Jason Lurz, Director of Operations, MTA

  • ...we can always rely on Ken to cut through the common perceptions of digital media/marketing issues and trends. His commentary is consistently fact-based, insightful and challenging to the status quo.

    Rick moss, President, Founder, RetailWire

  • Ken provides a unique perspective that forces you to think out of the box about how to create a great user experience!

    Mark Annett, Medical Device Designer and Patent Agent

  • He (Ken) has excellent knowledge of software application development and interface design across a variety of platforms and operating systems. His dedication to building first-rate apps is very admirable...

    Bob Peterson, President, Inelect

  • ...he (Ken) also authored various technology implementation studies, to determine the viability of introducing new technologies and applications to our agency. ...Ken is professional, reliable, and committed to the success of whatever he is involved with.

    James Peyton, Deputy Director of Operations, MTA

  • David Rodriguez, Entrepreneur/Software Architect

  • ...he (Ken) has come to understand my business as more of a partner and continues to provide much appreciated guidance, responsiveness, and strong marketing intuition. Excellent skills, responsiveness to client needs, and up to date subject matter expertise make it easy to recommend Ken.

    Steve Moccio, Management Consultant, PMP


It's all about outcomes.

Every project is user-centered, user first, so my commitment is to exceed user expectations, inspire deeper engagement, create buzzworthiness, and always increase profits. Here’s how I get it done:


My first objective is to peel back client’s “wants” to uncover definable problems and then cultivate attainable strategies to solve their user facing issues. Often, a breakthrough occurs when the results demonstrate that the real issues or true user needs, differ from the perceived.


Working from user insights, needs assessments, client aspirations, team input, and heuristics, I develop insightful, useful, and amazing project concepts that can be developed within technology and budget constraints, while avoiding the "me too" design blinders.

Team building/Collaboration

Being multidisciplinary, I work with skilled people from different backgrounds, assembling cross-functional teams whose insights I value and coalesce into a well-oiled, production machine.


Acting as a liaison, evangelist, guide, and teacher, I facilitate dialogs between client ⟷ agency ⟷ dev team ⟷ sales marketing ⟷ user, with a special aptitude for communicating and representing UX/CX to C-level leaders.

Project management/Leadership

There are lots of moving parts, individual objectives, and milestones to achieve, so I use lean oriented methods to bring things to fruition, keep team members on-target, and maintain budget and delivery schedule.


Never quit. Never surrender. Work hard and always make it better.


Lots of projects, platforms, technologies, form factors, and a User Experience Award (UXie) too.

Quoted in:

Experience & Commerce Podcast

A panel discussion on UX's effect on m/e-commerce and retail.

All Podcasts


Thought leadership and opinion on all areas of my work.

All Perspectives