This project explored how interactivity in brick and morter retail would benefit Reebok shoe sales. The application was part of an interactive retail display that aesthetically mimicked a static display already in use in stores.

The unit displayed two styles of real running shoes alongside an integrated touch screen. Picking up a shoe would trigger content (using the SPIA LiftOff system) or a user could touch the screen to engage.

Most shoppers have not encountered a retail display with these features, so the user experience had to be clear and easy to grasp w/o need for explanation. It was!

This app was ahead of its time, offering the now popular “endless aisle” feature as part of the experience. To make it work, it integrated AI into a survey that asked some basic questions to algorithmically determine appropriate shoe recommendations. Data collection and analytics for all interactions were baked-in, before that became the norm.

The unit also had a digital foot measuring device that a user could stand on. The application received the consumer’s measurement and then, based upon stock on-hand (real-time inventory), could integrate the measurement data into product suggestions, to create a highly valuable and delightful user experience.

It’s important to recognize that as much as this was a marketing tool and brand ambassador, it truly was data driven. Data gathered was immediately useful to the shopper, helping them find exactly the right product for their needs, but it also provided a digital in-store data loop at a time when that was a rare thing. That background data could aid in per location product allocations, better targetd/localized messaging, employee training, and more.