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What does “experience” mean to retail?

With so much talk about the death of retail, the retail apocalypse, and the Amazon effect, most experts suggest that for retailers to survive and thrive, they must create experiences to attract and retain customers.

But what exactly is “experience” in a retail context? Is experience the same as it always was or has it changed? Is it technology based? Is it concierge experiences?

These Experience & Commerce panelists join me to explore the meaning of “experience,” give their recommendations, as we find both common ground and diverging opinions: